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Reward yourself....with a Milano Cookie

Milano cookies are part of a series of cookies made by Pepperidge Farm (which also make a series of grain breads) made for those who have a "discriminating taste".

The taste terms I chose for today's post are "distinctive cookies" and the line "Picture if you will, its subtle contours, its perect balance". Makes me think that what I am eating is not just some cookie but a work of art. That is, I think, the feeling Pepperidge Famr is trying to convey. Just take a look at the side panel of the package the cookies came in: "The Art of the Cookie...Begin with a baker;s soul. Seek the finest ingredients...Open... Taste...Delight.

By taking a bite of one sweet, crunchy Milano cookie, you are going to "entertain inspirations" and "embrace decadent cravings". A Milano cookie is not some calorie-ridden dessert that follows a meal...it is an experience unto itself.

These cookies are definitely not made for the same type of consumer as Nabisco's Chip Ahoy! might target. By using terms that make a person think of each Milano cookie as a distinctive work of "baker's art" Pepperidge Farm is really elevating the status of the cookie.

I thought about the article on color strongly influencing how people perceive taste. I compare the colors on the packaging of Milano cookies with Chips Ahoy! The latter had bright colors while the former was plain white so that the only item that stood out on the package was the Milano cookie. IS it possible that one cookie could taste "more expensive" than another? The contrast in packaging reminded me of the first day of class when we all looked at chips with different price tags.

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